Are you Using Customer Service Data Wisely?
I was recently speaking to a colleague about his email winback acquisition campaign and the flaming responses it generated. Although the...
Sprint Shows that CX is a Business Strategy
Tuesday October 1st 2014, was the first ever Customer Experience Day (yes, it was actually recognized by Congress). One of the many...
Optimize Your Onboarding Program
For most digital subscription-based businesses, the first 90-120 days of subscriber tenure are critical to profitability. This is...
Are You Product Focused or People Focused?
Having spent a considerable portion of my career on the marketing side of new product launches, I’m intrigued by the direct connection...
3 Reasons Why CRM is a Full-time Job
Throughout my career I’ve heard marketing leaders openly profess the importance of increasing customer engagement and loyalty. But… I’ve...
